TutsPlus Design a Black-and-White Promotional Mailer 125605

TutsPlus Design a Black-and-White Promotional Mailer 125605

TutsPlus Design a Black-and-White Promotional Mailer 125605
Tutorial \ Design \ Adobe Photoshop \ Digital Illustration


Design Tutorial - Design a Black-and-White Promotional Mailer 125605
by krambo @ TutsPlus

Tutorial \ Design \ Adobe Photoshop \ Digital Illustration

Design Apps Also Needed: Adobe Illustrator, Adobe InDesign, Adobe Photoshop; Difficulty: Intermediate; Format: Written, Video; Minimum Adobe CS Version: CS3.

Working within a limited budget is a discipline that every designer must master ĘC especially in the current economic climate. Knowing how to squeeze every last drop from a tight budget and still produce something eye catching requires some understanding of different printing techniques.

In this tutorial, we,ll forget about expensive four-color printing and limit ourselves to just one spot color ĘC black! Working in black-and-white is more challenging and also imposes limits on the design process ĘC done right, its simplicity and stark contrast will capture and engage the viewer.

As well as rediscovering the beauty of monochrome, you,ll also add a clear, gloss spot UV varnish to selective areas; this will have the effect of highlighting and drawing attention to parts of the design when the printed piece is moved under different light conditions. So, as a perfect example to showcase these techniques, I briefed myself to design an A5, double-sided, self-promotional mailer.

As far a techniques go, you,ll learn how to use an additional Alpha channel to create the spot varnish artwork; then create your own geometric pattern library with Illustrator. Next we,ll show you how to bring everything together with InDesign. Finally, you,ll get to grips with preflighting your artwork with InDesign and Acrobat Professional ĘC ensuring it,s error-free and printer-friendly.

Keywords: black-and-white, budget, geometric pattern library, monochrome, printing techniques, uv varnish.




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Tags: Design, Tutorial, Adobe, Digital, Illustration, Mailer, Photoshop, White, TutsPlus, Black, Promotional

Best ddsign template, vectors, illustrations, video templates from creative professional designers with After Effect, PhotoShop, 3DS Max, Cinema 4D or InDesign. Full details of TutsPlus Design a Black-and-White Promotional Mailer 125605 for digital design and education. TutsPlus Design a Black-and-White Promotional Mailer 125605 desigen style information or anything related.

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